GLOBALANGIX

Digital marketing differs from traditional marketing in the platforms where marketers promote products and a wider set of tools for evaluating results. For example, in advertising cabinets, you can find out exactly how many users saw the ad and clicked on the ad, how much the advertiser paid for each click, and even which combination of image and text attracted the right customers.

In digital marketing, a specialist can entrust the routine to chatbots, and devote the free time to creative tasks. For example, mailing automation services and algorithmic advertising procurement help simplify the work.
Users no longer want to spend too much time shopping. If earlier you had to go to the store to get cat food, now you can order it in the app in a couple of minutes. Internet marketers must quickly navigate the changing habits of users: for example, service sites are now less likely to use banners with an offer to call back, and offer a form for self-appointment with a doctor or hairdresser. The user will not have to be distracted by a call, and a reminder about the visit will come via SMS or messenger.

Targeted advertising thanks to the detailed settings in the advertising cabinets, ads are shown to the target audience with the specified parameters. Usually, such ads are placed on social networks. For example, you can target those who have already bought and even completed a phyton programming course and offer to learn how to successfully complete interviews.

CPA networks are Internet platforms where advertisers and webmasters agree on cooperation. These include ads in mobile apps that the user must watch, for example, to get an extra life in the game.

CRM marketing is a field of digital marketing that is closely related to user data. CRM marketers are responsible for communicating with the audience: they make mailings, send push notifications, engage in SMS marketing and call potential customers.